Jan 9, 2017
My guest for this episode of Informed Choice Radio is Sophie Robson.
Sophie is a consultant at MRM Communications, part of a multi-disciplined public relations consultancy in London. They provide award-winning communications solutions for companies, organisations and individuals operating in and around the financial services sector.
Sophie is author of MRM’s annual Young Money Report. We chat today about the fourth edition of this report, titled “Generation Austerity: Brexit and Beyond.”
The report examines the attitudes to finance of 1,00 18 to 25 year olds who have grown up in the dark shadow of austerity.
The study considers the views of young people on a range of topics including pensions and benefits, advice and access, saving and spending, and investing and the economy. It also features contributions from key industry experts across the financial services sector.
In this episode of Informed Choice Radio, I speak to Sophie about why this generation is known as Generation Austerity, how disengagement extends from voting apathy to personal finances, some of the financial barriers faced by Generation A, and what the research means for the future of financial services.
Welcome to Generation Austerity: Brexit and Beyond with Sophie Robson, in episode 159 of Informed Choice Radio.
Some questions I ask:
-Why are we calling this Generation Austerity?
-How is disengagement with politics linked to a lack of engagement with personal finances?
-What are some of the financial barriers faced by this generation?
-Did you discover anything about access to financial advice for younger people?
-What are the retirement ambitions for Generation A?
Useful links mentioned in this episode
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